PureFlora was looking for a simple logo, submark, and brand guide package. 

 

Being from Arizona, they knew that they wanted to embrace the idea that the flower used to make their CBD was grown organically, in the warm AZ sun. They also felt strongly that the design be minimalistic, embodying the "pureness" of their natural, organic product. 

The brand guide. Delivered to the client with individual logo and submark file variations, fonts, and color codes. 

The primary logo design.

Submarks.

Preliminary mockups.

Preliminary Mockups.

 Designs for PureFlora CBD