Dakota was looking for a brand structure that could elevate his custom shoe painting business. He needed a brand as unique as his artwork and broad enough to grow with him as he continues to develop his business model. We drew inspiration largely from retro athletic wear, pulling in a tagline that would keep the brand moving forward - next.

+ Naming & Tagline Strategy

+ Complete Branding Package

+ Patterns

+ Language & Messaging

+ Social Media Positioning

+ Brand Photoshoot


Riley Grim

San Luis Obispo

(530) 559-1786